Join Jen Julius as she interviews Linda Basso, Transformational Marketing Coach, about how successful marketing depends on creativity, experimentation, problem solving, and creating trust. However, entrepreneurs often work on their marketing like it is a very serious endeavor. When we evoke the SPIRIT OF PLAY—especially serious play—we invite components that are vital to success: learning, competition, toleration of failure, innovation, and a balanced appreciation of process and outcomes.
Linda will share tools you can use to bring play into your marketing:
- Act-Assess-Act cycle
- Smart Rivalry
- Play to Win
- World Power
- And more!
Meet Linda — a practical straight shooter with a dash of humor and lots of intuitive insight. A transformational leadership coach with a background in marketing, Linda inspires clients to change expectations and perceptions, and step into profound personal power so they can exceed their business goals. For 20 years Linda’s been in the visual design and marketing industry, creating brands and marketing campaigns for companies such as Kimpton Hotels & Restaurants, Jamba Juice, Disney, Xerox, and many small businesses. She was awarded a Silver ADDY award for her brand work and has gained her clients many awards, along with press by The Wall Street Journal, TIME Magazine, and the front cover of WIRED magazine! For more information about Linda you can go to: www.lindabasso.com, or connect with her on Facebook: www.facebook.com/marketingwithconnection and www.linkedin.com/in/lindabasso
Jen Julius, MA is a Leadership Coach, Radio Host and Founder of the Conscious Choice for Change Movement. In her coaching practice, she specializes in teaching the “Energetics of Leadership” to business-owning-parents across the globe. Her clients are good leaders, but they want to be GREAT leaders- for their staff, families and communities. Jen helps them get clear, confident and connected to their intuition so they can speed up their success and maximize their impact, while maintaing a happy, healthy home life.
Jen has led, organized, or presented at a plethora of events for thousands of people, and has an extensive professional background ranging from working with incarcerated youth and adults, to business owners and executives. Add in her personal background of battling an addiction and an eating disorder, then re-directing her intense energy to achieve her Masters Degree at 24 years old, and you’ve got a Coach with a more-than-unique skillset. Jen believes we really can have it “all”- we just have to know what “all” we actually want- then make the best choices with the best tools. Her motto is: Know your truth. Take a stand. Change the world!